Designing the Future. Elevating User Experiences.
I’m a UI/UX designer with 4 years of experience building intuitive, user-first digital products in fintech. I combine strong visual craft with strategic thinking to simplify complexity, align teams, and create experiences that drive real user and business impact.
Education
Bachelor of Computer Science, BINUS University, September 2016 — April 2020
Stream : Software Engineering
Experience
Product Designer, FIFGROUP, Jakarta, January 2025 — Present
Drive early-stage product design for new initiatives, including problem framing, user exploration, and concept validation.
Identify user pain points, business gaps, and opportunities through research, data analysis, and stakeholder discussions.
Shape product direction by creating user journeys, service blueprints, and experience concepts.
Work cross-functionally with product, tech, and business teams to turn ideas into feasible, user-centered solutions.
Rapidly iterate to test assumptions and refine product ideas.
UI/UX Designer, Astra Financial, Jakarta, January 2022 — December 2025
Delivered end-to-end design solutions for major product features in the Moxa app, ensuring smooth handoff and alignment with business goals.
Translated product goals into clear user flows and high-fidelity UI through collaboration with PMs, engineers, and stakeholders.
Scaled the Moxa design system by refining reusable components and enhancing documentation.
Iterated designs based on insights from UX research, A/B testing, and feedback to improve clarity and usability.
Facilitated design critiques and ideation sessions to align direction and accelerate decision-making.
Proposed internal workflow improvements to enhance team collaboration and delivery.
Key Projects:PPOB (Top Up & Tagihan): Designed end-to-end flows for mobile top-ups, PLN, BPJS, and other recurring payments and bills, increasing user retention and task success rates. Enhanced transaction including AstraPay integration and error handling.
Moxa Mart (E-Commerce): Developed early product listing, add-to-cart, and checkout experience, integrated with FIFADA platform. Added cross-selling features to boost conversion.
Moxa Xtra (Loyalty Program): Designed gamified tiering system with missions, tiering, and employee verification.
App Stickiness & Engagement Features: Designed and improved cross-functional features such as in-app notifications, promotions, and voucher modules to increase retention and user engagement across Moxa services.
UI/UX Design Intern, Astra Financial, Jakarta, August 2021 — December 2021
Assisted in creating wireframes, flows, and mockups for early-stage features within the Moxa app.
Participated in collaborative sessions with product managers and senior designers to ensure designs aligned with user needs.
Supported usability testing and design handoff to developers, helping deliver functional and user-friendly features.
iOS Developer, PT. Pro Sistimatika Automasi, Jakarta, April 2020 — April 2021
Collaborated in a team to build iOS applications based on client requirements using Swift.
Participated in the app development lifecycle, including bug fixing, UI updates, and backend integration.
iOS Developer, Apple Developer Academy @ BINUS, March 2019 — January 2020
Designed and developed iOS apps to solve real-world problems.
Contributed to collaborative app projects involving research, design, and development.