At A Glance
Moxa, a financial aggregator app, aims to simplify transactions while delivering added value to its users. To enhance the user experience and make promotions more accessible, we introduced three core features:
All Vouchers: A central hub accessible from the Promotion page, showcasing available deals. Users can claim vouchers, which are then saved in "My Vouchers."
My Vouchers: A personalized space where users can find ready-to-use vouchers for faster checkout.
Voucher Selection at Checkout: A streamlined interface enabling users to select applicable vouchers directly during payment.
Objective: Streamline the promotion application process to increase adoption, improve user satisfaction, and boost transaction conversions.
Outcome: Achieved a 35% increase in promo adoption, an 80% improvement in user satisfaction, and a 25% boost in transaction conversion rates.
The Challenge
Promotions are a powerful way to encourage user transactions and engagement. However, the existing process for applying promotions in the Moxa app involved manually entering promo codes during checkout. This often led to missed opportunities, as users needed to search for codes externally and paste them into the app.
We identified several pain points in the existing promotion process:
Time-consuming and inconvenient process: Users had to locate promo codes from external sources and manually input them during checkout, disrupting the transaction flow.
Low visibility of available promotions: Many users were unaware of ongoing promotions they could benefit from, leading to missed opportunities.
Frustrating user experience: The manual process often caused frustration, especially for users in a hurry to complete their transactions.
Reduced promo adoption: The complexity of applying promotions resulted in fewer users leveraging them.
Process
User Research:
Conducted surveys and interviews with active users to understand their challenges with the existing promo system.
Analyzed user feedback indicating a desire for simplified and automated promotion application.
Wireframing and Prototyping:
Designed initial wireframes for the "All Vouchers," "My Vouchers," and voucher selection at checkout.
Created interactive prototypes to test the flow of claiming and using vouchers.
UI Design:
Ensured a clean and intuitive interface, aligning with Moxa's visual identity.
Used clear labels and call-to-action buttons like "Claim" or "Use" to guide users seamlessly.
User Testing:
Tested the prototypes with a sample group of users to refine the usability.
Incorporated feedback on accessibility and clarity into the final designs.
Implementation:
Collaborated with the development team to integrate the voucher system across multiple transaction types, such as phone credits and bill payments.
Worked closely with the Campaign and Marketing teams to align on promotion workflows and ensure a cohesive user experience.
